I’ve been leading on global communications since 2016 and I’ve learnt a lot along the way. Here are my three top tips for global campaign comms:
- Get with the time zone! Using an app like WorldClock will help you schedule social media posts and e-newsletters for maximum impact.
- Keep it simple. Writing in plain English is important for any communications, but even more so when they are getting translated into numerous languages.
- Stay flexible. When half your audience is waking up as you go to bed, you need to be flexible in your approach to work. Checking in on social media after/before hours will help you grow truly global communities.
Find out more about the campaign at: www.outdoorclassroomday.com.
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Photo credit: “FreeImages.com/Cheryl Empey.”