Examples of my work

Social media

OPAL is a current client and I manage a range of comms for the organisation. I set up OPAL’s LinkedIn account in 2025 and it is quickly gaining momentum.

I have also recently revived OPAL’s Instagram account, which is already seeing impressive results — followers have grown by 25% in just two months.

Over on my own LinkeIn page, I am creating regular content that is driving results. Posts are regularly achieving more than 10,000 impressions per month and followers have grown by 25% in the last year.

I managed the global comms for the Outdoor Classroom Day campaign from 2016-2022. As part of my role, I set up and managed the global Outdoor Classroom Day social media accounts, growing them from zero to more than 126,000 followers across all platforms.

I managed social media for Packed, an independent street food business, from 2024-2025, including setting up their Instagram account and growing it to consistently achieve around 10,000 views per month.

Blogs and newsletters

I provide OPAL North East with a whole range of marketing services, including writing bi-monthly blogs for the Playful Schools website. Blog topics have included why schools should invest in play and an end of year reflection from the organisation.

Over the last 20 years, I have managed numerous newsletter campaigns for a variety of organisations. The majority of these have been through Mailchimp and audiences have ranged from a few hundred to tens of thousands.  I also have my own subscriber list, which I use to share free resources and useful updates.