As Global Communications Manager for the Outdoor Classroom Day campaign, I led on the development and implementation of the communications strategy. From building strong social media communities to supporting partner NGOs around the world, I was part of a small team that achieved the following results over four years:
- 35 million extra hours of children outdoors
- 126,000 followers across social media platforms
- 105,000 schools involved in the movement
- 70,000+ people signed up to receive emails
- 322 inspirational play and lesson resources on the websites