These five time-saving LinkedIn tips for tiny teams are for small charity comms teams that are managing a LinkedIn page on a shoestring. They aim to help you save time while still getting results.
1. Spend time on your profile
Prioritise time to work on your profile — it gives a good first impression to potential supporters and funders. Make sure you have: a professional header, a clear profile picture, and a well-written overview that speaks to your audience.
2. Create a realistic posting schedule
Be realistic about how much time you have for content production. Think about whether you need to reprioritise channels, how to repurpose posts across platforms, and what type of content is easy to produce.
3. Think about your content themes
Having a few themes to guide your posts will save time when you’re thinking about what to share each week. If you already have content themes for your other channels, think about how they work for LinkedIn and tweak them if needed.
4. Prioritise engagement
Engaging with your LinkedIn community builds trust, increases engagement, and encourages people to share more about their relationship with your cause. Allocate time every day for engagement activities, even if it means posting less content.
5. Ask staff to help you grow
Make it easy for your team to support your page. You could send them links to the posts you want them to share with some template text they can use and adapt. Support people who want to set up an account — the more advocates you have on LinkedIn, the better.
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