What charity means to me

20190920_083017

I’ve been reflecting recently on what charity means to me. Since I can remember, it’s been about donating to, fundraising for and volunteering with my favourite organisations tackling the issues that are close to my heart. But as I’ve grown older, it’s become more than this.

For me, it’s about weaving small actions into my everyday life that could have a positive impact on others. It’s participating in community life – from stopping to chat with a lonely neighbour to exercising my right to vote for the party I believe will do the most to lift people up. It’s about starting conversations with friends and family about the heart-breaking circumstances people find themselves in because of poverty, war or natural disasters.

It’s about questioning ‘Why should I care’ attitudes and encouraging people to explore their prejudices with the aim of changing hearts and minds. It’s about shining a light on our shared humanity and encouraging people to recognise our similarities rather than our differences. It’s about using these conversations to ignite our compassion for those who are suffering in our own communities and on the other side of the world.

But most of all, it’s about recognising that we all have the power to make a difference. It’s about believing that if our small actions make just one life better then that’s still a win – and that those small actions can create wider-spread change when performed by the masses. We can’t all be a Gandhi, a Mandela or a Thunberg. But we can channel the passion of those who inspire us and use it to make life better for others in our small corner of the world.

Claire

Director, Colvine Communications

Love ALL your metrics

Vanity metrics

It’s always interesting (and often funny) to see the trends and terminology that fall in and out of favour in comms over the years.

One of those is the notion of ‘vanity metrics’ – the assertion that likes and follows (for example) aren’t worth the pixels that they’re programmed on and that engagement is king. But I am inclined (in essence) to disagree.

I believe that you should love ALL your metrics and that the key to a successful social media strategy is understanding the value of each of them and aligning them with your organisational aims and objectives. In practice, this may mean that…

  • Every Facebook page like will not lead to a donation but building a sizeable Facebook community of people interested in your cause might be integral to your fundraising strategy.
  • Every Tweet like will not lead to taking action on a campaign you are running, but will help indicate whether your message is resonating with people, which is critical at the testing stage.
  • Even if size doesn’t equal absolute success for you, far-reaching social media communities can be attractive to corporate partners, which may be key to your business development plans.

Do you love all your metrics? I’d love to hear from you.

Claire

Director, Colvine Communications

Three top tips for effective storytelling

Words "Once upon a Time" written with old typewriter

Stories can connect people in ways that other words can’t. When events are happening far from home, stories highlight our shared humanity. When statistics become meaningless, stories give them faces. And when problems feel out of our hands, stories empower us to be part of the change.

People – and their stories – are at the heart of organisations that are working to change lives, which is why I’m passionate about helping them to tell the stories that matter. Whether you’re new to storytelling or you’re looking for a quick refresher, here are my three top tips for telling effective stories:

  1. Have a genuine conversation. When you’re interviewing, jot down a set of questions you want to ask but leave room for tangents – they often provide the details that bring a story to life.
  2. Get emotional. I love and live by this quote from author Indra Sinah: “Don’t start by writing, start by feeling. Feel, and feel passionately and the emotion you feel will come through the spaces between the words.”
  3. Let personalities shine. It can be hard to let go of organisational style and there are obviously some cases where you shouldn’t, but make sure you’re flexible enough to let your story-owner’s personality shine through.

Have you seen a great piece of storytelling from a non-profit? Or do you have a top tip to share? I’d love to hear from you 😊